Exactly how the digital media industry has progressed with time
This post analyzes how mobile phones and innovation has impacted media consumption.
Over the past few years, as society has come to be reliant on smartphones, innovation has become the centre of attention for many areas of industry. The increase of smartphones has fundamentally reshaped the media industry, leading to new advancements in the way media is produced, dispersed and taken in. Before the era of digitalisation, media has been traditionally consumed in standardised formats such as newspaper publications and television or radio transmissions. However, more recently, the media landscape is demonstrating a perceptible shift in the direction of mobile-first platforms. Together with this shift, there has been a variety of new opportunities in media, most especially within the journalism, advertising and home entertainment sectors. The head of the fund that has a stake in Sky, for instance, would recognise that the mobile phone age has in reality, compelled the media industry to transform its business models and strategies, interrupting traditional outlets and opportunities for media access and consumption, with a series of new and groundbreaking digital media examples.
Together with the distribution and production of digital material, media consumption habits are also being greatly influenced by technological advancements. The portability of mobile phones has moved the way that audiences are consuming media towards a regular and on-the-go activity. In the past, audiences would have to wait to watch . or tune in to prescheduled broadcasts, which were planned by executives and run on a stringent schedule. Rather, nowadays, customers can watch, listen or gain access to material as and when they please. Those such as the head of the fund that is a shareholder in ITV would be able to verify that this has resulted in an improvement in content production as customers are quickly finishing shows and continuously seeking out new things to check out.
Traditionally, the media industry is understood for being a structured and extremely organised sector, with many opportunities for career advancement. However, in modern-day society, the advancement of smartphones has led to a couple of significant shifts in the way media is shared and provided. One of the most influential developments in the media industry is the integration of mobile applications and streaming services, which have made smart devices into the most accessible digital media devices on the market. With the ability to deliver video, text and audio content, mobile phones are the ideal tool for distributing and accessing media at any given time or place. The likes of the CEO of the fund that owns Euronews would acknowledge that media companies are continually working on reformatting their content to prioritise mobile phone accessibility. Currently, trends which are popular on social media are particularly prominent for media companies to follow. Particularly, short form video and global TV are getting traction for offering appealing and accessible material for audiences around the world.